Most online business fail because the owners do not know much about marketing or they are too broad in their hopes. Most people do not have enough motivation, and they do not plan, 80% of most online business fail.
A business owner open a buinsess and if within 3 months the business is not earning any money the owner gives up and move to another business. This cannot be the case, in order to succeed you have to be motivated, and learn all you can about marking. On this website you will find various marketing books that will help you secceed.
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