Internet Marketing Power Tips: By Larry Dobson

Article 1
5 Sure-Fire Ways To Attract New Customers Now !

1. Give Away An Electronic Information Product
The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book. The information product should relate to your target audience. Just place your advertisement somewhere on the product. Allow other people to give away the information product to attract even more customers.


2. Offer Free Consulting Via E-mail
Allow potential customers to ask you specific questions relating to the subject of your business. Giving away free advice can show your prospects your expertise and give you instant credibility. Another benefit is when you e-mail them back the free advice or information include your signature file to get free advertising.


3. Hold A Free Chat Room Seminar
People go to seminars to learn about a particular subject. With chat rooms you don't need to fear public speaking or spend money to rent out a seminar room. You can use your own chat room or hold the seminar in someone elses. Holding a chat room seminar is an incredible way to get free publicity. Just send a press release to the media announcing your free seminar.


4. Start A Free-To-Join Club
Having people join your club is a creative way to attract new customers. People want to belong to something, why not your online club. The club should be related to your product or service. You could give away a free e-mail newsletter for club members only . Have a members only
message board, e-mail discussion group or chat room. Post your advertisements on all the club information.


5. Provide Your Product Or Service For Almost Free
Tell potential customers you'll accept barter deals for your products or services. You may not be getting money but they will become your customers. If they are satisfied they might pay money the next time they make a purchase. Barter for things to improve your business or your own personal life.
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Article 2
6 Ways To Keep Your Online Customers Away From Your Competition

1. Stay In Touch
Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow-up with the customer to see if they are satisfied with their purchase.


2. Friendly Web Site
Make it easy for your customers to navigate on your Web site. Have a "FAQ" page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your Web site more customer friendly.


3. Easy And Free Communication
Make it easy and for your customers to contact you. Offer as many contact methods as possible. Allow customers contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts.


4. Teach Your Employees
Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.


5. Impress Your Customer
Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses or discounts to customers who make a big purchase.


6. Be Nice
Always be polite to your customers. Use the words Please, Thank You, and Your Welcome. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way.
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Article 3
9 Sure-Fire Ways To Increase Your E-zine's Readership!


You Have Won!
Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results.

100% Original
Give your subscribers content they can't read anywhere else.
I'm not saying all your content has to be 100% original, but a portion of your e-zine should have original information. People will usually read information they haven't read before.

Was I Right?
Give your subscribers a quiz or a series of trivia questions.
Publish the correct answers in your following issue. The people who participate will want to see if they were right.

Read All About It!
Supply news stories related to your e-zine's topic. People want current and up-to-date news. If you can be their first source, they will become loyal readers.

The Polls Are In!
Hold an interactive poll in your e-zine. Ask subscribers a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results in your next issue.

Become A Jester :)
Give your subscribers a little humor now and then. Don't be so serious, tell them a joke. If they associate your e-zine with being happy they will want to read every issue.

The Information Free-way
People love to get free stuff. Tell readers were to get free stuff online or offline. It could be software, services, sample products, e-books etc. The freebies should be related to your e-zine's topic. Keep the freebies coming and your subscribers will keep reading!

Mini-Yahoo
Tell your subscribers about Web sites related to your e-zine's topic. The web sites should be interesting and helpful. Become your readers miniature "Yahoo", you know how many readers they get.

In Our Next Issue...
Get your subscribers excited about your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what's in store for them, they won't want to miss reading your next issue.
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How To Use Traffic Generators To Get FREE Advertising!

You can easily lure people to your Web site by using traffic generators. It could be a free e-zine, service, e-book, contest etc. Giving away these types of traffic generators also gives you the opportunity to get free advertising. There are online directories that will let you submit your freebie information. This is a powerful way to get free advertising. Below are just four of the many traffic generators you could use and some popular online directories to list them at to get free advertising.


Giveaway a free e-book. It's better if the e-book is related to the theme of your business. An e-book is considered software. You can get free advertising by including your ad in the e-book and submitting it to thousands of freeware and freebie sites. People will download it and see your advertisement. You can submit your e-book to these directories:

http://www.download.com
http://www.freehound.com
http://www.thefreesite.com

Hold a sweepstakes/contest at your web site. Allow people to enter for free. That alone will draw a lot of visitors to your site. This will allow you to get free advertising because you can submit your information to these contest/sweepstake directories:

http://www.free-sweepstakes.com
http://www.huronline.com
http://www.freecontests.com

Publish a free e-zine. They're free to send and you can include your advertisement along with your content. Trade ads with other e-zines or print publications. You can submit your e-mail newsletter to these e-zine directories:

http://www.dominis.com/Zines/publishers
http://www.lifestylespub.com
http://www.meer.net/~johnl/e-zine-list

Start an online community. Moderating and participating in your own online community can give you an expert reputation. The community could be an e-mail discussion group, discussion board, or chat room. You can get free advertising by listing your community on these online directories:

http://www.forumone.com
http://www.new-list.com
http://www.liszt.com